Email marketing is a powerful tool for businesses of all sizes, but it can be challenging to get it right. To help you improve your email marketing strategy, here are 10 ways to make your campaigns more effective: Define your goals: Before you start creating your email campaigns, it’s essentia...

As technology continues to evolve at an unprecedented pace, businesses are constantly seeking new and innovative ways to leverage digital solutions to gain a competitive edge. From online marketing and e-commerce to cloud-based services and mobile apps, the digital landscape is full of possibilities...

Although often overlooked, design is one of the most important elements of your website that can simplify a sales process and increase sales. Paired with an effective e-commerce search engine optimization strategy, for a customer to buy a product or service through your website, they need to ha...

The WordPress 5.8 version, which was scheduled to be released in July 2021, is now available and, as confirmed during the announcement, has shipped with the full support of the (relatively) new image format, WebP. While web development companies and web admins alike are still settling up a...

On April 14, 2021, Google announced the official launch of auto-applied Google Ads recommendations. This opt-in feature allows advertisers to choose from over 17 recommendations to apply automatically within the Google Ads setting. Google began testing the Auto-Applied Recommendations feature in Jan...

While Google Analytics has been put through a series of updates through the years, it still cannot seem to keep up with the pace. More than half of marketing decision-makers and advertising agencies say that their Google analytics solution lacks machine learning and automation capabilities...

The key to driving sales using Google Ads lies in testing and optimization. However, many have a problem understanding how exactly they work, and how to handle these campaigns successfully. While you can professionally and efficiently get them done through a reliable Google Ads agency, here are...

There are several types of agencies to choose from when it comes to marketing and advertising your company. Marketing firms can assist your company in developing a strategy or providing specific services to help it grow through marketing and advertising channels.  There are many different types...

Consumers who have a good experience with a brand’s social media channels are more likely to recommend it to others. Without an effective content marketing strategy, your business cannot possibly reach its ultimate potential.  We have shared nine social media strategies to help optimize your soci...

A Google My Business profile is essential for local SEO. It’s free to set up and will enable you to appear in local search results for queries specific to your products or services. Even broad queries with large volumes are now showing local results and this is something small busin...